In order to raise awareness of esports, Orangutan and PUMA collaborated to develop the digital video #AlsoAnAthlete, in which the athletes wear jerseys made exclusively by the sports brand.
One of India's top esports organisations, Orangutan Esports, has named sports brand PUMA India as its official kit partner. According to the agreement, Orangutan's players must don the official jersey and other PUMA-only memorabilia.
This affiliation is the result of a strategic partnership between two businesses with a shared mission to advance the eSports industry. In addition, by providing Orangutan's athletes and supporters with official gear, our collaboration enhances their experience while also showcasing PUMA in India's expanding eSports scene.
By combining style with unwavering performance, the #ApeArmy is redefining esports.— Orangutan (@orangutan_gg) May 24, 2023
We are thrilled to unveil our exclusive partnership with @PUMA as our Performance Partner
In the world of sports, we are not just considered as gamers – we are #AlsoAnAthlete#Orangutan #Puma… pic.twitter.com/ygOMQ5kdaI
Jai Shah’s Statement
Commenting on the occasion, Jai Shah Co-Founder of Orangutan Esports, said, “Esports in India is gaining popularity but lacked a major breakthrough. This led to the strategic plan to collaborate with a premium sports brand as our kit partner. Our association with PUMA India is a step in the right direction. Through this partnership, we aim to bring about a revolution in Esports culture in the country where official merchandise and Esports teams go hand-in-hand. Together, Orangutan and PUMA will work closely this year to achieve scale and success in the Esports industry.”
Yash Bhanushali’s Statement
Commenting on the occasion, Yash Bhanushali Founder & CEO of Orangutan Esports, said, “I am thrilled to announce our partnership with PUMA India as our official kit partner, marking a major breakthrough for Indian esports. This collaboration will transform the industry, inspiring the next generation and fostering a community of excellence. With PUMA’s support, our players will have top-quality gear, empowering them to compete globally with unmatched confidence. I am immensely grateful to PUMA India for believing in our vision and commitment to the growth of esports. Together, we will redefine the esports landscape and make history”.
Shreya Sachdev’s Statement
Commenting on the association, Shreya Sachdev, Head of Marketing at PUMA India, said, “We are happy to partner with Orangutan Esports and continue our investments in the rapidly expanding space of Esports in India. Competitive Esports has seen a massive growth in popularity, especially during the pandemic, and has emerged as the key avenue of engagement for youngsters in the country. As a brand, PUMA has always invested in the diverse pillars of youth culture such as sports, fitness, art, cinema and music. Through this association with Orangutan, we look forward to developing the Esports market in India and engaging with gamers across the country.”
Orangutan also shared a digital film on social media using the hashtag #AlsoAnAthlete to announce this unique connection. With this campaign, the two companies hope to raise awareness of the fact that esports athletes should be given the same respect as other athletes with this campaign. They are equally committed to and passionate about pursuing their goals as any professional athlete, demonstrating the applicability of the hashtag #AlsoAnAthlete throughout the nation's athletic community.